Nowadays, when the
competition is getting more
intense, companies use
multiple communication
channels to reach their
customers. One of them is
electronic digital boards in
shopping centers, cinemas,
markets, subway and open
areas. Using these
innovative media, you can
reach your customers at the
point where they make the
purchase decision and change
your message according to
your customer's profile.
Based on this need, Serial
Data has developed a digital
publishing application
called Pixage:
Pixage
is an application where
content management is
centralized and end-point
players broadcast content
from the center. Using
Internet infrastructure,
Pixage allows dynamic
content display unlike
traditional information
screens. You can train with
Pixage, publish your ads;
You can send your many
corporate communication
messages to your customers
with special content.
Dynamic Publication: You can
change your broadcast flow
at any time as the
application uses advanced
internet technologies and is
managed by you from the
center. Any changes you make
to the publication will be
immediately transmitted to
the world, whether it's a
subtitle or a new ad.
Target Message: You can edit
and customize the broadcast
flow of each screen
according to the buy trends
and demographic features of
your target audience. At the
same time, you can introduce
a different product to your
dealers in Istanbul. It is
also in your hands to set
the broadcast time and
times. You can create
different feeds and content
for your customers who visit
your store during the day or
evening.
More Live
Messages: With Pixage, you
can attract your audience by
broadcasting in HD quality.
In addition, you can make
the screen design as you
wish, and you can play any
number of content at the
same time. For example, you
can split the screen into
two and show the stock
market data on one side and
play your corporate video on
the other.
Interactive
Broadcast: Using Pixage
infrastructure, you can
provide an interactive
environment for your
customers and employees.
Your customer can check the
products he / she is curious
about by touching the
screens in your store and he
/ she can learn the price
and the properties of the
product itself. If you are,
you can find out how many
times the content was
clicked and the time it was
monitored. You can easily
measure the return and
impact of your marketing
campaigns. You can also
train your employees from a
single center with the
possibility of interactive
broadcasting.
Integration
with Third Parties: You can
integrate with any third
party content. For example;
you can show some data from
your business applications,
share your latest sales
figures. You can also post
content such as weather,
sports matches, financial
data and news.
Ease of
Management: You can see if
there are any problems with
the publication with the
possibility of preview.
Playback reports and
statistics can be viewed
from a single point of time
by viewing the critical
indicators for you, whether
videos are uploaded to
players or not. Pixage is
designed not to add extra
load to your system.
Separate to upload content
to the players; You can use
separate servers for network
control, log (log) creation
and administration.
Different Content Publishing
Opportunities: Full HD
video, presentation, RSS,
photo, 3D graphics, text and
video scrolling are just a
few of the types of
publications you can offer
in players.
